It’s what’s on the inside that matters

Lakeport Brewing has given their “Strong” brand a facelift, hoping that a more contemporary looking label will give them an edge in the oh-so-competitive value beer market. Unfortunately, being the leader in this market is like being the hot girl at fat camp.

What Lakeport do should is give themselves a beer-lift and develop a beverage that’s palatable to those of us who don’t live in a 52-inch Sony Plasma flatscreen box. I know I sound like a snob, but why battle for a the value market when brewing a good beer could make you competitive among the normals.

If you ask me, the whole value market is like Big Tobacco — eventually these brands are going to kill their consumers. Unfortunately, the beer doesn’t taste as good as cigarettes, so they will not regain their piece of the pie without a brand that actually tastes good to fall back on.

It’s OK Lakeport, we both know you’re not making any money off of me, unless I’m buying your beer to donate to the poor at Thanksgiving and Christmas. But still, why even bother paying some design school hack to re-PhotoShopt your label? People are only buying “Strong” because your extra 1.9 % of booze is a bit cheaper than Molson and Labatts’.

Remember crap beer is crap beer no matter how cheap it is.


  1. cuzoogle

    HOORAY beer.

    “who don’t like in a 52-inch Sony Plasma flatscreen box”

    who is copy editing over there at Beer and News? Someone drinking beer it looks like.

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