Budweiser, Budvar reach treaty in historic beer battle

An interesting twist has emerged in the battle between Anheuser-Busch’s Budweiser brand and centuries-old brewery Budejovicky Budvar NP. The feuding beer companies have signed an American import agreement where A-B will take over the U.S. distribution of the beer. This win-win situation means means Budvar will become a higher profile import in the U.S. while A-B gets another quality label to bulk up its stable of brands in the lucrative N. American import market.

Budweiser is the English word for budvar — a style of beer created by Budejovicky hundreds of years ago (depending on who you believe). The two have been in conflict for more than a century with both companies claiming to be the rightful heir to the name. Unfortunately, as is so often the case in disputes involving American companies vs. The World, Anheuser-Busch wants to be the exclusive owner of the name “Budweiser” where as the Czech brewer seems to just want its name and heritage preserved without being a footnote in the history of a shitty American brew.

Basically, it’s like if Ken Griffey Jr. gets into the Baseball Hall of Fame and demands that they change his dad’s name just because he never become as commercially succesfull.

Personally, I don’t think the Czechs have much to worry about. Most Europeans wouldn’t touch American Bud if they were standing next to a keg with their dicks on fire. In the meantime, the companies are still suing each other in dozens of lawsuits around the globe over the name dispute, but this deal may pave the way for settlements and reconciliation. Stay tuned.

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